I’m a design strategist and interdisciplinary designer

My professional philosophy boils down to my deep belief in the value and power of design, creativity and fashion. We are social and visual creatures. Today, modern infrastructure has rendered the practical necessity of wearing clothes obsolete. Yet every day we wake up and collectively choose how we dress based on how much we value identity, appearance, and perception.

My work explores how far I can maximise the fashioning of new ways of living and doing our everyday lives, and how I can provide the ordinary person with the willpower, resources and protection to go beyond constructing identity to collective world-building.

I’m eager to apply this knowledge across various industries and foster cross-sector collaboration to tackle complex challenges in both industry and society.